Flower Delivery Soho, by Moyses Stevens.
Soho is a working postcode in a way few central London neighbourhoods still are. Inside W1D, W1F and the western edge of W1B sit the theatres of Shaftesbury Avenue, the recording studios off Wardour Street, the production offices and post houses of Greek Street and Frith Street, the restaurants of Dean Street and Old Compton Street, the older trade shops still operating around Berwick Street market. Our delivery network covers all of it, same-day for orders placed by 6pm.
The Soho customer profile is among our most varied. Theatre deliveries — opening-night bouquets to actors at the Apollo, the Lyric, the Gielgud, the Sondheim, the Phoenix and the dozen smaller stages of the West End — move through Soho daily. Press-night flowers, congratulation arrangements for first reviews, thank-you bouquets at the end of a run. The dressing rooms have their own access points, usually round the back via the stage door, and we know which theatres prefer flowers handed in to the stage doorkeeper and which want them taken directly to the dressing room.
For the recording studios, post-production houses and creative agencies around Wardour Street, Dean Street and Beak Street, we handle a steady flow of personal-occasion orders — birthdays, congratulations on a project wrapping, get-well-soon bouquets to home addresses. The creative-industries population in Soho is dense, and the pattern of orders reflects it.
Our florists hand-tie every bouquet at the studio using stems sourced direct from Dutch and international growers. The Soho brief tends to lean towards more characterful palettes than the rest of Central London — richer colours, more architectural stem choices (alliums, fritillaria, dahlia in autumn), seasonal British-grown specialty material when in season. For someone in the creative industries the bouquet should look as considered as the work.
Restaurants and bars are another regular thread of Soho orders. We deliver to the front-of-house teams at Quo Vadis, Bocca di Lupo, Andrew Edmunds, the Soho House properties, J. Sheekey, the Dean Street establishments and the smaller independent restaurants that turn over fast across the postcode. For weekly arrangements at a Soho venue, contact the corporate team via the contact form.
Hospital deliveries from Soho most often go to UCLH on Euston Road, the Hospital for Tropical Diseases, the Royal National ENT Hospital, and the private clinics within walking distance. Each has its own flower policy; we follow them carefully and avoid heavily scented stems for chemotherapy wards.
Card messages are included free with every order, printed on Moyses Stevens stationery. Gift presentation is hand-tied tissue and a presentation box — no plastic, no cellophane. Price is hidden from the recipient.
For Soho residential addresses — the flats above the shops on Old Compton Street and Wardour Street, the older mansion blocks on Soho Square, the converted warehouses around Berwick Street — include a contact phone number at checkout. Many of the doorways are tucked between shopfronts and our riders sometimes need to call from the street.
Same-day Soho delivery runs seven days a week, including Sundays and most bank holidays. Christmas Day, Boxing Day and New Year's Day are the only annual exceptions. Every order is covered by our Stem freshness promise.
